Auto dealer marketing, special finance auto leads, auto lead

About blueSky Marketing

Corporate Bios

Brian Hall
President
Brian has been a pioneer in sub-prime automotive lead generation and was a key contributor in the start up of Bar None in 1996. Brian also was instrumental in the inception of blueSky in 2004. He has over 20 years of successful automotive experience in direct-marketing, product development and automotive dealer sales. Brian has been the significant leader in building the company’s operations, products and sales force. Under his unique counsel and guidance, blueSky has become an industry leader in delivering high quality auto leads, increasing auto sales and maximizing world-class service to franchise dealers across the country.

Richard A. Beermann
Chairman/EVP
Richard has over 25 years experience in the automotive industry, specializing in sales, financing and lead generation. Rich manages blueSky’s national sales force and all facets of the company’s operations. In 1998, Rich was named Executive Vice President of Bar None Companies, Inc. where he managed the auto financing and sales divisions. In 1987, Rich founded and was President/CEO of American Bankers Acceptance Corporation which originated over $1 billion in auto loan portfolio. In 1993, Rich was nominated Ernst & Young Master Entrepreneur of the year and in 1985 received the General Motors Sales Award.

Rory Holland
EVP of Marketing
Rory manages the company’s Internet division, all marketing segments and strategic partnerships. Rory has over 15 years of multi-faceted experience in sales, marketing and online lead generation. Prior to blueSky, Rory was named SVP, Marketing for Bar None where he developed and managed the company's Internet program. He also served as Vice President, Operations for Impulse Marketing Group, one of the nation’s largest generators of sub-prime consumer leads; Vice President of iD8 Marketing, a top 20 advertising agency in Atlanta, Georgia and Co-Founded Telling International, Inc., which was acquired by CTN Media Group in 1998. He also writes for special finance trade publications and speaks at industry conferences. Rory holds a bachelors degree from Michigan State University.

Pete Villa
Chief Financial Officer
Pete manages all facets of accounting and reporting for blueSky Companies, Inc. Prior to blueSky, Pete was Chief Financial Officer (CFO) of Bar None, Inc. He also served as CFO - Del Grande Dealer Group, Regional Controller for First America Automotive and is a Certified Public Accountant, spending nearly eight years with KPMG after completing his accounting and business degrees at St. Mary’s College, Moraga, California.